Kim Kardashian Faces Backlash After Launching Skims Campaign Following Trump’s Election Victory

Fans and social media users are criticizing Kim Kardashian for launching a luxury campaign for her Skims brand just one day after Donald Trump’s victory in the U.S. presidential election, which saw Democratic candidate Kamala Harris defeated. Kardashian released a promotional video on her social media channels, showing actress Goldie Hawn’s family dancing happily in a cozy setting, dressed in matching Skims loungewear and pajamas.

While the video aimed to bring a festive spirit, many found the timing of the release insensitive. The Page Six report highlights that some users feel Kardashian is "out of touch with reality" for promoting luxury items during a politically charged period. The campaign features Goldie Hawn, her children—actors Kate and Oliver Hudson—and their families in coordinated Skims attire, celebrating the holiday season.

The timing of the launch sparked a wave of online backlash, with some fans questioning if it was too soon to promote a high-end brand amid the ongoing national tension following Trump’s election win.